The National Museum of Women in the Arts (NMWA) sends a targeted year-end email campaign with a match opportunity to drive revenue during giving season. In 2021, Daniller revamped the campaign during the museum’s renovation closure to keep the campaign fresh and relevant and drive continued engagement.
RESULTS
The improvements to the series were a great success. Despite NMWA’s temporary closure, the 2021 year-end series was the top performing email appeal to date, exceeding income projections by 195%.
