Our data-driven strategies are brought to life through direct mail, telefundraising, email, and digital marketing, and are supported by our vast experience with like-minded organizations.
Daniller + Company will tend to all aspects of your campaign, from the creative development of strategy to a precise analysis of your campaign results. We can implement the campaign for you, or we can provide you with a comprehensive multichannel program that you can manage each month. We’ll also provide projections of income and long-term value to help you build support for making this important investment in your program.
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Acquire New Members
An acquisition campaign is your biggest and riskiest investment—and your key to a robust membership program.
Most organizations lose between 35% and 50% of their file every year. You cannot afford to NOT acquire new members and donors! Daniller + Company will help you develop and implement a successful acquisition campaign that’s customized to your organization’s specific brand.
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Improve Renewals
Your renewals should be your largest and most consistent source of income, providing crucial unrestricted operating funds with a high return on investment.
We are experts at developing data-driven strategies that push renewal programs from autopilot to agile by encouraging higher average gifts and early responses. Remember, a healthy renewal program is the bellwether of a robust fundraising program!
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Prompt Upgrades and Additional Giving
Your current members and donors are your best prospects. Are you offering upgrades and requesting additional gifts?
When you engage members with an offer to advance their membership to a higher level, you’ll increase your average gift this year and in future years. We can help you improve your members’ commitment through elevated experiences and strengthened relationships. We’ll also help you boost gift frequency and increase revenue through annual, holiday, and other special funds.
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Increase Monthly Giving
Securing monthly contributions is a smart way to guarantee regular cash flow, improve donor retention, and increase the lifetime value of your donors.
With a focus on convenience, added benefits, and your mission, we develop smart, customized multichannel campaigns to acquire new monthly donors and increase your average gift.
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Strengthen Mid-Level Memberships
Mid-level members are among your organization’s most loyal members, and they may be open to deepening their engagement.
Whether they give $250 or upward of $1,500 annually, there is always room for improvement. We can analyze your program and create a plan to use mail, email, and other opportunities to acquire and advance these important mid-level members.
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Apply Analytics
Analytics are integral drivers in all our programs. Armed with data, we develop informed strategies that lead to robust membership lists and donor bases.
Daniller + Company synthesizes your date and uses a standardized reporting process and methodology that our agency has developed and refined over decades. Concise analysis ensures that each campaign is guided by the latest intelligence.
Analytics Reports Include:
- Performance by list, appeal type, package type, and channel
- Acquisition, upgrade, and renewal rates
- Contribution rates and return on investments
- Test results, if performed, and actionable information
- Visual dashboards and a brief narrative overview with campaign highlights
Performance Metrics
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Assess and Plan
Reflecting on previous campaigns can help you plan your next best move!
We use data and in-depth analysis to help you understand your program’s history and trends. Only then can a realistic assessment of strengths and opportunities be gleaned. Our clients benefit from our unique insights and expertise, which we have gained from working with dozens of visitor-based organizations across the country.
Assessments Outline:
- Overall growth, trends, and financial performance
- Membership composition by geography, member level, and other characteristics
- Where you land compared to your industry’s best practices and benchmarks
- Your program’s areas of strength
- Your program’s opportunities for growth and enhancement
- Actionable items that are customized to your unique situation
